We specialize in two core disciplines every business needs to thrive.

BRAND STRATEGY + POSITIONING

STORYSELLING + MESSAGING

Brand Strategy + Positioning

Build a brand with a unique and captivating story.

Your brand is more than just a clever name and a cool logo. It’s your essence, your unique vibe, and it should be your North Star.

At Hot Type, we excel at nailing this foundational work. We help businesses define their identity, pinpoint their target audiences and discover their authentic voices. This allows them to consistently shine and connect emotionally at every touchpoint.

We can collaborate with your design team or external creative agency to ensure your visual identity perfectly aligns with the brand positioning we create.

VOICE OF THE CUSTOMER

COMPETITIVE INSIGHTS

BRAND STRATEGY & FRAMEWORK

BRAND GUIDELINES

INDUSTRY RESEARCH

AUDIENCE PERSONAS

“A foolish brand makes itself the hero. A smart brand makes its customer the hero.”

GABRIELLE HART
CEO at Hot Type

Storyselling & Messaging

Move the needle with the right messaging.

What you say and how you say it matters. At Hot Type, we don’t just tell your brand story — we sell it, crafting copy that hits home with your audience and boosts your bottom line.

Partnering with your marketing and design teams, our copywriters create conceptual campaigns rooted in compelling content.

  • We help you define or refine your identity and make customers fall head over heels for your brand.

    • Brand naming

    • Brand guidelines and brand book copy

    • Investor deck copy

    • Website copy

    • Brand marketing campaigns

    • Copy for onsite brand activations

  • We position your new products and services for successful launch and adoption. We also breathe fresh air into your flagship products’ positioning, ensuring their essential benefits are clear and compelling.

    • Product naming, positioning and go-to-market strategy

    • Landing page copy

    • Paid advertising campaigns

    • Paid and organic social posts

    • Video, commercial and radio scripts; voiceover casting and direction

    • Copy for product packaging

  • We educate customers about your unique offering and guide them through the user experience.

    • Website, landing page and app copy

    • User testing for copy and UX optimization

  • We help you cut through the clutter and repeatedly engage customers in smart, creative ways.

    • Paid and organic search marketing, and search-optimized website copy

    • Paid advertising copy (digital, print, outdoor, video, TV, radio)

    • Paid and organic social media posts

    • Direct-response copy

    • SMS/MMS, email and direct-mail campaigns

  • We help ensure your marketing and sales teams are aligned by creating integrated B2B marketing collateral that generates qualified leads for your sales team. We also create B2C/DTC content that drives retail sales and increases average order value.

    • Pitch decks and one-sheets

    • Sizzle reels and video scripts

    • Copy for event collateral and signage

    • Ecommerce and POS messaging

  • We develop insightful content around industry challenges and trends that positions you as a thought leader.

    This content is not only attractive to prospects and the press, but it’s also great for SEO and driving more organic traffic to your website.

    • Content marketing strategy

    • Blogs and long-form articles

    • Best practices

    • Playbooks

    • Surveys and studies

    • White papers and reports

    • Press releases and media kits

Need our expertise?

We’ve got you!